Experience Design Builds Brand Relationships: The Apple Store Retail Experience

Apple Store Fifth Avenue
Apple Store Fifth Avenue, by highstrungloner on Flickr

Experience Design (aka XD or ED) is a field of design that focuses on the creating the broader experience of using a product/service/space/process, rather than narrowly focusing on its functional features.

To witness the power of Experience Design in retail, walk into an Apple Store. The shopping experience is impeccably consistent with the product experience (using a Mac): intuitive, beautiful, thoughtful, simple, and approachable. Continue reading “Experience Design Builds Brand Relationships: The Apple Store Retail Experience”