You wanted to be there, you just didn’t know it. The Growth Hackers Conference was last week and it was awesome. The conference was way sold out and unlike most it was totally worth the investment! Thanks to the speakers for focusing on creating value for the user through the product – it’s not about spam or zombies or farm animals, it’s about creating value!
Thought I’d share my notes for all the growth teams at startups in NY, LA, London, and everywhere else who didn’t get to attend. Continue reading “What is a Growth Hacker? Does your startup need a Growth Team?”
What do academics do that designers don’t? And why should designers care?
These were some of the challenging questions asked at the Design & the Creative Industries: Working Together with Universities conference last Friday in Brighton. As a scholar and teacher, I was feeling rather unappreciated (and frankly over-valued by society, relative to all of Those Who Can Do so Don’t Teach I was surrounded by in the audience).
I was forced to grapple with the value of my own line of work. This is what I came up with: Scholars are good at certain things that designers and artists need, and vice versa. Continue reading “The Measurement of Design (and Other Squishy Concepts), or, Why Designers Need Scholars”